The thing is that awareness does not equal adoption.I asked my students (today) how familiar they were with a number of mobile payment apps and some crypto-currencies. The list included Google Wallet, Bitcoin, Lemon Wallet, Ripple and Litecoin. Highlights below. N=25 sample of senior International Business Students.
Regarding adoption/usage, Only one student reported having used Bitcoin, and in his words, it was "to try it out"... The surprise came from the usage of Apple pay... (I was expecting a slam-dunk) Despite name brand,,fanfare, trust, halo, etc.. only two students report usage... (the Starbucks app seems to be what does the trick for Apple)
Takeaways? The way I see it:
a)It is still time for Bitcoin or other crypto-currencies to get in the game! or
b) It is time for New England students to get more tech-savvy.